Communications Manager

Accountable to: Chief Development Officer
Department: Development and Communications
Employment Status: Exempt
Hours: Full Time
Location: Statewide

Position Purpose
The communications manager is responsible for developing, leading, and evaluating the organization’s multichannel communication strategy with guidance provided by the organization’s mission, vision, strategic plan, and financial parameters approved by the board of directors.

The communications manager serves as the point of contact for all media engagement, leads story collection, produces publications, oversees website development, strengthens brand, facilitates marketing and public relations opportunities, and oversees social media and email communication in partnership with the organization’s direct marketing firm.

With our values of passion, service and innovation at the forefront, this position will advance the Great Plains Food Bank’s mission to end hunger together across North Dakota and Clay County, Minnesota, and achieve our vision where neighbors are nourished, communities are strong, and systems ensure no one is left behind.

Core Accountabilities and Essential Duties

1. Communication Strategy and Message Development
The communications manager is responsible for oversight of all communication activities statewide to ensure consistent and strong alignment with our mission, vision, values, programs, operations, key messages, and experiences of the clients we serve.

  • Develops an annual and long-range organizational communication plan in conjunction with departments across the organization and analyzes past performance and applies insight to establish strategic direction for future efforts.
  • Writes key organizational messages, talking points, and case and crisis communication statements for different channels to ensure consistency and mission alignment.
  • Oversees communication initiatives in the organization’s strategic plan and annual budget.

2. Media Outreach and Story Collection
The communications manager partners with statewide media outlets to share the Great Plains Food Bank’s mission, programs, and services accurately and consistently; and elevates the voices and stories of the individuals we serve through various methods, platforms, and channels.

  • Serves as the primary media contact person, coordinates all media requests, and acts as Great Plains Food Bank spokesperson, or appoints spokesperson when warranted.
  • Prepares media releases, orchestrates statewide media events, manages relationships with traditional media outlets, and pitches story ideas that support strategic plan. Collects, tracks, shares, and archives news articles and broadcasts.
  • Builds a robust story collection process and storage management system to include neighbor compensation, media releases, and story assets. In-person interviews, videography, photography, and audio collection are utilized to elevate the voices of neighbors we serve and the programs and services we offer. Manages contracted story collector/collection when available.

3. Website and Digital Platforms
The communications manager oversees website development and digital platforms and systems including social media and email.

  • Manages, maintains, and/or executes website enhancements including content, functionality, and creative elements; and evaluates effectiveness of site and enhancements through visitor activity.
  • Manages all URL subscriptions associated with GreatPlainsFoodBank.org.
  • Oversees social media strategies, content, and presence across all platforms (Facebook, X, LinkedIn, YouTube, and Instagram) for appropriate posts and timely responses.
  • Evaluates website and digital communication analytics to ensure success in all areas.
  • Shoots photos and video footage of Great Plains Food Bank activities for use in social media, website, publications, events, promotion. Creates videos for a range of purposes.

4. Publications and Marketing
The communications manager coordinates and/or creates the production of all organizational and programmatic publications and facilitates marketing activities that promote the organization and mobilize the public to act.

  • Oversees the production of all print and digital publications (annual report, research findings, etc.) in partnership with organization staff and contracted design firm, to include content development, design, production, and distribution.
  • Arranges, coordinates and/or serves as spokesperson, which may include facility tours, community presentations, serving as a liaison to an event, or training a speaker’s bureau to present on the Great Plains Food Bank’s behalf.
  • Supports the development department’s overall fundraising strategy by leading communication and marketing activities that support events, donor appreciation, grant awards, direct marketing appeals/newsletters, and donor engagement.
  • Reviews all educational and promotional materials for organization use to ensure compliance with brand guidelines. Supports colleagues in crafting the message and creating the piece, if appropriate.
  • Oversees all paid advertising and public service announcement opportunities.
  • Ensures alignment with Feeding America to maximize exposure of national awareness initiatives.

5. Staff Development and Direction
The communications manager builds on the strong culture of the organization and its people to form a cohesive, skilled, high-performing, engaged, and values-driven team through coaching, training, and professional development opportunities.

  • Recruits, hires, trains, and supervises the work and progress of the digital communications coordinator who is responsible for coordinating and executing organizational messaging across all digital communication platforms including social media, website, and email.
  • Provides leadership, guidance, support, and evaluation for the digital communications coordinator in executing her/his annual performance plan.
  • Manages communication interns and/or other dept. volunteers.
  • Fosters employee engagement by creating a supportive environment, promoting strong communications, recognizing achievements, and motivating and challenging team members by building on their strengths and providing opportunities for growth.

Education, Experience and Requirements
Successful candidates for this position must hold a bachelor’s degree in a related field (public relations, communications, marketing, community relations, journalism, etc.) with at least four years proven communication experience, preferably with a nonprofit organization. Experience with graphic design and video production is preferred. Valid driver’s license, ability to travel statewide, and flexibility to attend meetings and events in the evening and/or on the weekends is required.

Skills and Competencies

  • Thrives while developing relationships that further our mission.
  • An inquisitive, strategic thinker.
  • Strong communicator and storyteller that possesses excellent written, oral, and interpersonal skills demonstrating clarity and on-target messaging for a variety of audiences.
  • Critical thinking skills to identify strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Proficiency with Microsoft Office, Microsoft Teams, WordPress, and Adobe Creative Suite programs.
  • Ability to work in a fast-paced environment with multi-faceted demands and deadlines.
  • Strong internal and external customer service skills.
  • Ability to work independently and build collaboration across teams and departments.
  • Organized and detail oriented, yet flexible with an adaptable personal style.
  • Ability to shoot quality photographs and/or video using provided equipment.

Download application here

Download permission may be located on the bottom of your screen.

Submit completed application and resume to hr@greatplainsfoodbank.org.

About the Great Plains Food Bank
Opening in March of 1983, the Great Plains Food Bank is currently celebrating its 40th year as an organization. Serving as North Dakota’s only food bank, the Great Plains Food Bank partners with nearly 200 food pantries, shelters, soup kitchens and other charitable feeding programs operating in 100 communities across N.D. and Clay County, Minn. Through its array of innovative direct service programs and partner network, the Great Plains Food Bank has distributed more than 200 million meals to children, seniors, and families in need since 1983. The Great Plains Food Bank is a member of Feeding America, the nation’s food bank network, and was named the Not-for-Profit of the Year in 2018 by the Fargo-Moorhead-West Fargo Chamber of Commerce.

FOLLOW US
Website: www.greatplainsfoodbank.org
Twitter: @NDFoodBank
Facebook: facebook.com/GreatPlainsFoodBank
Instagram: greatplainsfoodbank

PRIVACY POLICY

This privacy notice discloses the privacy practices for Great Plains Food Bank regarding websites located at www.greatplainsfoodbank.org and give.greatplainsfoodbank.org. Great Plains Food Bank reserves the right, at any time and without notice, to change this Privacy Policy simply by posting such changes on our site. Any such change will be effective immediately upon posting. Great Plains Food Bank (“us”, “we”, “our”). Website visitor, guest, and/or donor (“you”, “user”).

Information Collection

  • Personal Information You Choose to Provide In the process of general correspondence, making a gift, or participating in online surveys you may be asked to supply us with personal information, including your email address, postal address, home or work telephone number and other information. If you correspond with us through email, we may retain the content of your email messages, your email address, and our responses. 
  • Website Use Information Similar to most websites, our site may utilize “cookies” and web server logs to collect information about how our website is used. Information gathered may include the date and time of visits, pages viewed, time spent on our website, and the sites visited just before and just after ours. This information is collected on an aggregate basis; none of this information is associated with you as an individual.

How Do We Use Information 

  • That You Provide to Us? We use personal information for purposes of administering our not-for-profit business activities, providing service and support, and making available other information and services to our website visitors, guests, agency partners, advocates, contracted consultants, and approved vendors. We may use the information provided to notify you about important changes to our website, new services, or new information that supports your interest in hunger-relief. 
  • Collected From Cookies? We use cookies and web server logs to gather information about our website users’ browsing activities. This information assists us in designing and continually improving our web pages in the most user-friendly manner. We do not use these technologies to capture any personally identifying information.

Security

  • How Do We Protect Your Information?
    • We utilize encryption/security software to safeguard the confidentiality of personal information we collect from unauthorized access or disclosure and accidental loss, alteration or destruction. 
    • Our operations and business practices are periodically reviewed for compliance with organization policies and procedures governing the security, confidentiality and quality of our information. 
    • Our organization values ethical standards, policies and practices and is committed to the protection of user information. Our not-for-profit business practices limit employee access to confidential information, and limits the use and disclosure of such information to authorized persons, processes and transactions.
  • How Do We Secure Information Transmissions? All information transmitted through our website, giving pages, and forms are sent via secure, encrypted server. Other emails you send to us may not be secure; for that reason, we ask that you do not send confidential information such as Social Security, credit card, or account numbers to us through an unsecured email.
  • Do We Disclose Information to Outside Parties? We do not sell, trade, or rent your personal information. We may provide aggregate information about our website visitors or website traffic patterns to our contracted affiliates or third parties; this information will not include personally identifying data, except as otherwise provided in this privacy policy. Personal information such as email and address may be shared with a contracted third party for the use of email dissemination and direct mail marketing; all third party vendors are required to sign a non-disclosure agreement.
  • Legally Compelled Disclosure of Information? We may disclose information when legally compelled to do so, in other words, when we, in good faith, believe that the law requires it or for the protection of our legal rights.

Permission to Use of Materials 

  • The right to download and store or output the materials on our website is granted for personal use only, and materials may not be reproduced in any edited form. Any other reproduction, transmission, performance, display or editing of these materials by any means mechanical or electronic without our express written permission is strictly prohibited. Users wishing to obtain permission to reprint or reproduce any materials appearing on this site may contact us directly.

Your Access to and Control of Information 

  • You may request access to all of your personally identifiable information that we collect online and maintain in our donor constituent database, DonorPerfect. 
  • You may request removal from any communication including but not limited to emails, direct mail pieces, text and phone calls.
  • Because we do not sell, trade, or rent your personal information; opting out of such practices is optional and not required.

Contact Great Plains Food Bank/Opt-out

If you have any questions about this Privacy Policy, need to opt-out of future communications, or wish to exercise any other privacy right you may have by law, please contact us in any of the ways shown below.

Great Plains Food Bank
attn. Development Associate
1720 3rd Ave N
Fargo, ND 58102

Phone: 701-476-9120

Email: info@greatplainsfoodbank.org

All opt-out requests will be honored, but please be patient with us as it may take up to twelve (12) weeks for opt-out changes to be fully implemented. We may also occasionally initiate contact with opt-out supporters in order to update their contact preferences, and we will promptly accommodate their updated preferences, if any.

TERMS & CONDITIONS

DONATION REFUND POLICY

We are grateful for your donation and support of our organization. If you have made an error in making your donation or change your mind about contributing to our organization please contact us. Refunds are returned using the original method of payment. If you made your donation by credit card, your refund will be credited to that same credit card.

AUTOMATED RECURRING DONATION CANCELLATION

Ongoing support is important to enabling projects to continue their work, so we encourage donors to continue to contribute to projects over time. But if you must cancel your recurring donation, please notify us.